Tia Marée

Context

A trusted market business that moves every day

Tia Marée is a Breton fishmonger serving customers across weekly markets in Ploemeur, Quimperlé, Clohars-Carnoët and Moëlan-sur-Mer. The offer combines fresh daily arrivals, shellfish and prepared products.

Unlike a fixed shop, the useful information changes with the day: where the stall will be, when it opens and how a customer can reserve an order before arriving.

Problem

The buying journey was scattered across memory and phone calls

A returning customer may know the stall, but a new customer still has to piece together the products, market schedule and contact details before taking action.

The website needed to work as a practical local-service tool rather than a decorative brochure: answer where, when and what, then make ordering feel immediate.

Decision

Organise the site around the next market visit

The live site leads with the promise of fresh Breton seafood, a direct route to the market map and a persistent telephone ordering action.

Dedicated Marchés and Contact pages keep the practical journey compact: find the nearest location, call directly or send an order request through the contact form.

The information architecture stays intentionally small so the experience remains useful on a phone while a customer is planning the next market visit.

Craft

A marine identity grounded in the product

Deep navy provides continuity with the existing Tia Marée identity, while harbour imagery makes the Breton provenance immediately visible without turning the business into a generic restaurant brand.

Clear headings, high-contrast actions and simple cards keep the everyday information legible for a broad local audience.

Outcome

No result claimed

The live website, market map and contact path can be inspected directly. No lead, traffic or revenue result is claimed until reliable analytics and client-approved figures are available.